The month of love brought us 20 new titles to keep close to our heart. From the French fashion magazine, L’Officiel, which delivered two magazines (albeit, with the same content) to American shores, to the once online-only Scandinavian fashion, art, and design title, Nordic Style, that now, according to the magazine’s editor in chief who writes in the premier issue’s editor’s letter, exists in the real world, the month of February was a chocolate heart wrapped in shiny red foil for magazine lovers. Seeing another example of Print Proud Digital Smart brought to life does a heart good, namely Mr. Magazine’s™. What a Valentine’s gift!
And Mr. Magazine™ would be remiss if he didn’t call to attention Food Network’s own, Valerie Bertinelli, who joins the ranks of other celebrities to bring her culinary talents to the pages of a new magazine. Valerie’s Home Cooking takes the wonderfully successful television show by the same name to ink on paper and allows fans to have Valerie with them 24/7. Print has that amazing quality of permanence that just doesn’t happen with any other medium. While the magazine is labeled a “Special Edition,” Mr. Magazine™ has little doubt that we will see more of these popular verticals in the marketplace. Could Mr. Magazine™ have coined a new phrase – a “special frequency” title? Hmm, we shall see.
Then there’s the new title, Jez, by photographer and entrepreneur, Ezequiel De La Rosa, proving yet again, that dreams do come true in the world of magazines. And these are just a few of the very special treats the month of February has for us.
Now, we look forward to a magnificent March! But first enjoy our beautiful February covers. See you next month…or at the newsstands.
******And please remember, if Mr. Magazine™ can’t physically hold, touch and purchase the magazine, it does not enter the monthly counts. And counts now include only the titles with a regular frequency that are either new or arriving to the national newsstands for the first time.
Mr. Magazine™ Launch Monitor 