From The Mountains to Raised Southern, from Feel Free to RV Today and I Love RVing, from Western Life Today to EV Builder’s Guide the field of magazines (keep in mind my definition of magazines: ink on paper) gained 22 titles on the nation’s marketplace including the return of some favorites that took a break from print or life for some time. Creem, the original rock and roll magazine, made a great comeback (only by subscription) and so did Mad and Marie Claire.
So far 2022 has witnessed the launch of 62 titles compared to 81 for the same period of 2021. In the first quarter of 2022 28 titles were launched. In the second quarter the number dropped to 12. The third quarter saw 22 titles introduced.
Of note is the high cover price of the majority of the new magazines. $9.99 and $12.99 is now the norm and the exception. New magazines continue to find a niche and good editors continue to be creative curators of information that leads to an experience.
***And please remember, if Mr. Magazine™ can’t physically hold, touch and receive or purchase the magazine, it does not enter the quarterly counts. And counts now include only the titles with a regular frequency that are either new, first-seen on Mr. Magazine’s™ radar, or arriving to the national newsstands for the first time. If we missed yours, please mail a copy to Samir “Mr. Magazine™” Husni, P.O. Box 1062, Oxford, MS 38655 and we will include in next quarter’s numbers. Thank you and head to a newsstand near you to pick up a copy of the latest new magazine out there… Enjoy